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Straight Line Theory
Minneapolis UX consultancy offering user research, information architecture, interaction design, prototyping and usability testing for sites and apps.
No reviews yet
Minneapolis, MN
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About Straight Line Theory
Straight Line Theory is a user experience consultancy in Minneapolis that was started in 2002 to focus only on UX. Its small team of designers and researchers helps organizations understand their users through research and interviews, then plans information architecture, sketches concepts and builds realistic prototypes for websites, apps and other digital products.
The firm also runs usability tests with real people and delivers practical findings instead of long reports, helping clients define a product vision, map user journeys, prioritize features and improve conversion. It works directly with client teams on new products and redesigns from its office on Washington Avenue North.
Services
- UX/UI Design95% of work
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