
Straight Line Theory
Minneapolis, MN
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Durham UX research and product design agency for dashboards, SaaS platforms and enterprise tools, working alongside clients' engineering teams.
No reviews yet
Durham, NC
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Purpose UX is a small team of researchers, strategists and designers that designs digital products. Its work covers discovery and scoping, user research and usability testing, wireframes and interactive prototypes, high-fidelity visual design, interaction design and design systems. It hands designs to the client's engineers and stays involved while they build. Short workshops of one to five days help teams set goals or test a prototype before a larger build.
The agency specializes in dashboards, SaaS platforms and enterprise tools, with experience in fintech, education and health, and works with startups and enterprises. Case studies include K-12 math curriculum materials and career tools for the energy industry. It is based in Durham, North Carolina.
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