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Barrel

New York commerce agency that designs and builds Shopify storefronts and handles retention and conversion work for consumer packaged goods brands.

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New York, NY

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About Barrel

Barrel is a commerce agency headquartered in Manhattan that works with direct-to-consumer and retail-first consumer packaged goods brands. Its core work is website strategy, design and development on Shopify and Shopify Plus, including new builds, redesigns, platform migrations and ecommerce audits.

Alongside the storefront, Barrel handles Amazon and marketplace storefronts, email and SMS programs, Klaviyo setup, subscription and loyalty integrations, conversion testing, analytics and SEO. Its clients are mainly food and beverage, beauty and skincare, health and wellness, and home, family and pet brands, from founder-led startups to multi-brand portfolios.

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